We worked with BBC Worldwide to develop Masher from its
initial concept to completion. We conceived and
designed the product and managed the technical build.
We also worked closely with the BBC's team to write
Masher's initial business plan.
Developed as a rich internet application to leverage
the video and audio assets of the BBC and its
commercial partners, Masher was spun out in July 2008.
Masher is an online tool that allows users to create
videos using their own content or that of the BBC, then
easily publish their creations to their mobile,
favorite social networks or commerce sites such as
eBay.
In the examples at left, you will see the approved
design prior to spinoff and launch of the application,
as well as several early prototypes.