Albright - BBC Worldwide

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Social Networking Video Application

Product concept, design and management

We worked with BBC Worldwide to develop Masher from its initial concept to completion. We conceived and designed the product and managed the technical build. We also worked closely with the BBC's team to write Masher's initial business plan.

Developed as a rich internet application to leverage the video and audio assets of the BBC and its commercial partners, Masher was spun out in July 2008.

Masher is an online tool that allows users to create videos using their own content or that of the BBC, then easily publish their creations to their mobile, favorite social networks or commerce sites such as eBay.

In the examples at left, you will see the approved design prior to spinoff and launch of the application, as well as several early prototypes.

Home

Editing

Publishing

Prototype 1

Prototype 2

Prototype 3

Prototype 4

Survey Email

Survey Email Follow-up